About Us
What started as a simple doodle and a big question — How kind can you be? — has grown into a community that wears kindness proudly and shares it freely.
Our clothes are designed to spark conversations, spread smiles, and remind people that kindness is a strength worth showing off. Every piece we make carries a little reminder that small acts can create big ripples.
But we’re more than a clothing brand. We’re a club. A place where members join kindness challenges, celebrate, and share real acts of care happening in everyday life. Let’s leave it better.
Giving Back
Kindness starts as soon as you purchase. Currently, 3% of proceeds are donated to Street Books. Street Books is a local Portland, OR non-profit library that provides community, resources, and advocacy for people living outside.
