About Us

At Cool Kind Club, we believe kindness should feel just as fun and stylish as your favorite tee. What started as a simple doodle and a big question — How kind can you be? — has grown into a community that wears kindness proudly and shares it freely.

Our clothes are designed to spark conversations, spread smiles, and remind people that kindness is a strength worth showing off. Every piece we make carries a little reminder that small acts can create big ripples.

But we’re more than a clothing brand. We’re a club. A place where members join kindness challenges, celebrate, and share real acts of care happening in everyday life.

Giving Back

Kindness starts as soon as you purchase. 3% of proceeds are donated to Street Books. Street Books is a local Portland, OR non-profit library that provides community, resources, and advocacy for people living outside.